The Winter Fancy Food Show is a great place to identify trends. It’s also a way to see how trends are evolving. Here is a short list of what caught my attention.
Cauliflower is everywhere! This isn’t new and you've probably seen cauliflower rice in stores. From the Ground Up makes gluten free pretzels and crackers from cauliflower. I wasn't crazy about the pretzels, but the cheddar crackers taste a lot like Cheez-its. The other brand I liked was Caulipower. They make gluten free cauliflower pizzas, pizza crusts and tortillas. They each have the right texture, something I found lacking in other brands.
I wrote about mushrooms before but this year I saw even more innovations, including snack bars with mushrooms, from a brand called Shrooms offering a sweet and savory version as well as one with chocolate. Mushrooms are also showing up more in tea and coffee including one from the Republic of Tea called Restore and Reset that combines Reishi and cocoa.
Long a favored ingredient in skin care, collagen is moving into food. I saw it in fuel bars and drink mixes from the Paleo focused Primal Kitchen, teas and added to random products like a sweet and creamy “granola butter” from Kween. Will ingesting collagen peptides help support healthy joints, tendons, and muscles, skin, hair, and nails? From what I’ve read, the jury is out.
One of the coolest things I noticed at the show this year were all the new ways food is being packaged, new form factors in particular. Lots of individual packets of things like ghee from Fourth and Heart, extract pastes from the British company Taylor & Colledge, nut oils from La Tourangelle. Remember the Altoids tin? It’s back but ingeniously filled with teas for travelers from Numi, and with tubes of curry and harissa from Jacobsen Salt. Fit Fit Bites offers fruit snacks in little pucks. Uncle Dougie’s solves the frustration with barbecue sauce bottles by packaging their product in a squeeze-able pouch. Another cool innovation is the Slingshot with chia granola to add to an accompanying yogurt based drink.
Hummus has been trending for a while, but now in addition to being available in tons of flavors, it’s showing up as an actual ingredient. A couple of examples include Firehook's hummus crackers and O’Dang hummus dressing which comes in a variety of flavors.
Turmeric is another trendy ingredient. This year I saw it in ghee, in “shots” that a coming soon from Numi, in a particularly delicious hummus from Blue Moose of Boulder, in tonic from Turveda, in crackers from RW Garcia, in bone broth from Nona Lim, in pinchetti pasta from Al Dente Pasta, in ice cream from ReThink and even in Ritrovo balsamic vinegar.
Frico is a cheese crisp from Italy, traditionally made from heating Parmigiano Reggiano until it melts and forms a thin crust. But companies have created products that mimic this treat, Sonoma Creamery, Whisps and Parm Crisps were a few I noticed this year. Crunchy, cheesy and available in a variety of flavors and shapes, these snacks are gluten free, low in carbs, high in protein.
A few other things I took note of this year that were new to me included:
Schizandra which sounds like the name of a Disney princess, but is really a berry and showed up in an elixir from Rebbl called Schizandra Berries & Creme as well as in the Daily Beauty tea from Republic of Tea. It’s used in traditional Chinese medicine for and is adaptogenic, which means it supports the adrenal system and combats stress on the body. It supposedly tastes sweet, sour, bitter, pungent, and salty.
You know about probiotics, but what about prebiotics? Prebiotics complement probiotics, basically providing food for probiotics grow, which in turn help promote better digestive health. When you see prebiotics on labels it means generally some kind of fiber.
My favorite prebiotic product was Zen Basil, a line of organic drinks made with basil seeds. Basil seeds are similar to chia seeds, they plump up when added to liquid but compared to chia seeds they have more iron, fiber, potassium and calcium. Used in ayurvedic and Chinese medicine they purportedly have antioxidant, anticancer, antiviral, antibacterial, antispasmodic and antifungal properties. The drinks which are made from a family recipe are fruity, juicy and delicious. They also offers bags of the basil seeds.
Last but not least, I don't remember seeing eggs at the show before. This year several companies were featuring eggs from pasture raised chickens.
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